That’s the only way you can retain users. Today, your product might not be unique but the experience it needs to offer to stand out has to be singular. Without experiencing the aha moment, the probability of users coming back is slim and in most cases, none.įor this reason, you need to be crystal clear about your aha moments and craft the entire user onboarding experience around leading the user to an aha moment in the quickest way possible.įormulating your acquisition and retention strategy around your product’s core aha moments will not only net you more users but also help you retain them for longer.
Pinpoint Your Aha Moments And Test ThemĪn aha moment is when a user understands the value of your product and goes, “Ah, this is what I was looking for.”. Identify the aha moments and build your product onboarding journey around them. Try to discover what exactly makes your users continue using your product. Otherwise, you risk seeing customers that never return. You should actively build your product experiences around leading your users towards your top aha moments in the smoothest way possible. #That aha moment series#
With multiple competitors offering to solve the same problem, your product needs to guide your users towards a series of aha moments within the first few minutes of their discovery–and then encourage them to sign-up. The first aha moment a user should feel is when they come across your product, be it through an advertisement or a video. It’s a myth that an aha moment only occurs when a user onboards to your product.
Uber Eats: Placing a second order within 3 days of the first oneĪha moments are organic and long-lasting tools to combat churn and create rewarding relationships between products and users. Google Search: Instant answer to any query. There are many more examples of aha moments from brands and products we’ve all come to use: Their very first ‘aha’ moment would’ve been a friend telling them about it, or coming across an advertisement. Users who added 7 friends in their first 10 days on the platform were far more likely to stay on as long-term users of the platform.īut even before users add friends, they’re already familiar with the utility of Facebook. This is why aha moments are so entwined with product-led growth (PLG), a SaaS GTM marketing strategy where the product experience primarily drives your success and growth.įor example, Facebook’s ‘7 friends in 10 days’ is one of the most widely-known aha moments around. It can also be the realization of having a problem they never knew they had before using your product.Īn aha moment is the moment when the user transitions seamlessly from being ‘mildly interested’ to ‘heavily invested’ in your product and the unique value it offers to them. It’s the miraculous moment of discovery when the user connects your product’s value proposition to an innate problem they’ve been facing in their day-to-day life. 💡Understanding The ‘Aha’ MomentĪn ‘aha’ moment occurs very early on in the user journey, ideally within the first few seconds of them discovering your product. Want to read more about how companies use the aha-moment to improve their products? Read this post about different ways the aha-moment can be used.An ‘aha’ moment is the first time a user understands the value proposition your product offers them, usually accompanied by a sudden realization or insight. On top of that, you’ll automatically get notified when new and interesting aha-moments start appearing for your app or website. This Template only needs one input and can automatically uncover your Aha-Moment what is the conversion action you want to optimize for? Sending 15 messages in the first 3 days. Listening to 10 songs in the first 2 hours. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. The aha-moment is the moment when users finally gain value from an app or website.
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